Privacy Notice
Blackfields Furniture Limited (“Blackfields”) respects your privacy and is committed to protecting your Personal Data. This Privacy Notice will inform you as to how we look after your Personal Data, tell you about your privacy rights and how the law protects you.
Please make sure you read this Privacy Notice carefully to ensure you understand how and why we use your data.
1.0 Purpose of this Privacy Notice
This Privacy Notice aims to give you information on how Blackfields collects and processes your Personal Data.
2.0 Contact details
2.1 Our full details are:
Full name of legal entity: Blackfields Furniture Limited
Name of Data Protection contact: Alex Black
Email address: alex@blackfieldsfurniture.com
Postal address: 3 Brook Office Park, Emersons Green, Bristol BS16 7FL
Telephone number: 0300 365 4040
3.0 What is Personal Data
3.1 Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
3.2 In simple terms, personal data is any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
4.0 Changes to Personal Data and your duty to inform us of changes
It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.
5.0 Website Visitors
5.1 Like most website operators, Blackfields collects non-personal information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Blackfields’ purpose for collecting non-personal information is to better understand how visitors use our website. From time to time, Blackfields may release non-personal information in the aggregate, for example, by publishing a report on trends in the usage of its website.
5.2 Certain visitors to Blackfields’ website https://www.blackfieldsfurniture.co.uk/ choose to interact with Blackfields in a way that requires us to gather personal information. The amount and type of information that we gather depends on the nature of the interaction e.g.:
5.2.1 We are the data controller of your personal data which we collect, or you provide by:
· Filling in forms on this website, if you report a problem with it, or if you contact us,
· Visiting our website, accessing pages and resources.
5.2.2 We will use this personal data to provide you:
· The most effective relevant website content,
· With your consent updates or material which we believe will be of interest to you,
· The interactive features of the website, when you choose to use these, and
· Notifications of website content changes.
5.3 Under the General Data Protection Regulation 2018 visitors have the right to:
• ask us not to process or retain their personal data
• see information we hold about them
• ask for inaccurate personal data to be corrected
5.4 Blackfields’ website contains links to, and may be linked from, other organisations’ websites.
5.5 When individuals come to our website from another website, we may get personal information about them from the other website.
6.0 Customers
6.1 We use different methods to collect data from and about you including:
6.1.2 Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, and e-mail or otherwise. This includes Personal Data you provide when you:
· request a service or quotation;
· enter a promotion or survey;
· provide feedback;
· provide unsolicited information to us;
· apply for employment with us, or when you become an employee;
6.2 Automated interactions. As you interact with our website or intranet, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this Personal Data by using cookies, and other similar technologies.
6.3 Third parties (or publicly available sources). We may receive categories of Personal Data about you from various third parties and public sources as set out below:
· Technical Data from analytics providers such as Google; advertising networks and search information providers.
· Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
· Identity and Contact Data from data brokers, aggregators or recruitment agencies.
· Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register.
7.0 Data Collection
7.1 We collect, use, store and transfer different categories of Personal Data about you which we have grouped together as follows:
· Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
· Contact Data includes billing address, delivery address, email address and telephone numbers.
· Financial Data includes bank account, payment card details, and payroll data.
· Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
· Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or intranet.
· Profile Data includes purchases or orders made by you, your preferences, and feedback and survey responses.
· Usage Data includes information about how you use our website, intranet, products and services.
· Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
· Special Categories of Data are details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). We may collect certain special categories of data and we may collect information about criminal convictions and offences due to the nature of our business.
· Questions, queries, and feedback left through the website
· Parts of our website may ask individuals for more information so that they can use services or complete transactions (via Donate button) They will always be informed when this information is being collected. In many cases they will be asked to enter it – for example, an email address for correspondence. This information will only be used for the purposes stated. We treat their information confidentially and we will never sell it.
7.2 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data butis not considered Personal Data in law as this data does not directly or indirectly reveal your identity.
8.0 Failing to provide Personal Data
8.1 Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services or employee benefits). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
9.0 How we use your Personal Data
9.1 We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:
· Where we need to perform the contract we are about to enter into, or have entered into, with you.
· Where it is necessary for our legitimate interests (or those of a third party), so far as your interests and fundamental rights do not override those interests.
· Where we need to comply with a legal or regulatory obligation.
9.2 We may also use your Personal Data in the following situations, which are likely to be rare:
· Where we need to protect your interests (or someone else's interests).
· Where it is needed in the public interest or for official purposes.
9.3 Generally, we do not rely on consent as a legal basis for processing your Personal Data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
10.0 Purpose for using your Personal Data
10.1 We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
10.2 Note that we may process your Personal Data under more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need additional details about the specific legal bases, we are relying on to process your Personal Data, where more than one basis has been set out in the table below.
11.0 Marketing
11.1 We strive to provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising. We have established the following Personal Data control mechanisms:
· Promotional material from us. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
· You will receive marketing communications from us if you have requested information from us or purchased products or services from us and, in each case, you have opted-in to receiving that marketing.
· Third-party marketing. We will get your express opt-in consent before we share your Personal Data with any company outside Chrysalis Group for marketing purposes.
· Opting out. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
· Where you opt-out of receiving these marketing messages, this will not apply to Personal Data provided to us as a result of a product/service purchase, warranty, product/service experience or other transactions.
12.0 Change of Purpose
12.1 We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose and the law.
12.2 If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
12.3 Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
12.4 We will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.
13.0 Disclosures of Personal Data – Data Sharing
13.1 We may disclose your personal information if we are under a duty to disclose or share visitors’ personal data to comply with a legal obligation or for law enforcement purposes.
13.2 We may have to share your Personal Data with the parties set out below for the purposes set out in the table above.
· Internal Third Parties: other companies or departments in Chrysalis Group acting as processors or joint controllers, providing IT and system administration services, or undertaking leadership reporting.
· External Third Parties: service providers acting as processors who provide IT and system administration services.
· Other Third Parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Privacy Notice.
· Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting and payroll services.
· HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers who require reporting of processing activities in certain circumstances.
13.3 Blackfields may collect statistics about the behaviour of visitors to its website and may display this information publicly or provide it to others. However, Blackfields does not disclose any of your personal information.
13.4 We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.
14.0 Data Security
14.1 The security of your Personal Information is important to us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
14.2 We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data according to our instructions, and they are subject to a duty of confidentiality.
14.3 We have procedures in place to deal with any suspected Personal Data breach and will notify you and any applicable regulator of any breach where we are legally required to do so.
15.0 How we use Cookies
15.1 To enrich and perfect your online experience, Blackfields uses “Cookies”, similar technologies and services provided by others to display personalised content, appropriate advertising and store your preferences on your computer.
15.2 A cookie is a string of information that a website stores on a visitor’s computer. The browser provides this information to the website each time the visitor returns. Blackfields uses Cookies to help identify and track visitors and their website access preferences. Blackfields’ visitors who do not wish to have cookies placed on their computers should set their browsers to refuse Cookies before using Blackfields websites, with the drawback that certain features of Blackfields’ websites may not function properly without the aid of Cookies.
15.3 By continuing to navigate our website without changing your cookie settings, you hereby acknowledge and agree to Blackfields’ use of Cookies.
15.4 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed.
15.5 To find out more about Cookies, including how to see what Cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org
15.6 To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access our site more quickly and efficiently including, but not limited to, login and personalisation settings. It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings
16.0 Data Retention
16.1 We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
16.2 To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.
16.3 In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
17.0 Your Legal Rights
17.1 Under certain circumstances, you have rights under data protection laws to the following:
· request access to your Personal Data.
· request a correction to your Personal Data.
· request erasure of your Personal Data.
· object to processing of your Personal Data.
· restrict processing your Personal Data.
· request the transfer of your Personal Data.
· withdraw any consent that you have previously given.
17.2 If you wish to exercise any of the rights set out above, please contact our Data Protection Contact. You can also contact the Information Commissioner's Office via https://ico.org.uk/ for information, advice or to make a complaint.
17.3 You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
18.0 What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to expedite our response.
19.0 Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made multiple requests. In this case, we will notify you and keep you updated.
20.0 Privacy Policy Changes
Although most changes are likely to be minor, Blackfields may change its Privacy Policy from time to time at its discretion. Blackfields encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.